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Brix’s LFW Diary /

Now that the dust and mania of London Fashion Week have settled, it’s a good time to take a moment to re-cap the catwalk trends and share my highlights from the week. Before we get to the good stuff,...

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Pug-in-Residence /

The adorable START pug-in-residence Gladys proudly sporting her Mulberry fox print hoodie front row at Nicole Farhi’s London Fashion Week show!

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Everything You Wanted to Know About Denim… But Were Afraid To Ask /

We’re very excited to unveil a new series of START TV – Everything You Wanted to Know About Denim But Were Afraid To Ask hosted by the one and only denim doctor Brix Smith – Start. Since opening in...

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All Hail Hallow’s Eve /

Our very own Brix Smith Start is getting well and truly into the spirit of Halloween, posing in the photo booth at Virgin Media’s TiVo Halloween Party. You wouldn’t want to cross this fiendish foe on...

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Brix Smith-Start: All I Want for Christmas… /

To introduce the START Christmas wish list, we asked START co-owner Brix Smith-Start to share what she’s most pining for this holiday season… Create your own wish list with up to eight START items to...

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Brix Reviews Zoë Jordan SS13 /

My first show of London Fashion Week was the ever-wonderful Zoë Jordan. I think this is the show that’s going to see Zoë smash through the fashion glass ceiling. The show was attended by the most...

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Minnie Must Haves /

On Day 2 of London Fashion Week a dream was realised for Brix that will resonate with many women, young and old alike. Two worlds not normally seen hand in hand collided in spectacular form to...

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London Fashion Week Day 3: What Brix Wore /

Brix with Harold Tillman, BFC Chairman Brix with Grazia’s Catherine Nieto at the Matthew Williamson Show Brix was resplendent in head to toe Rick Owens on Day 3 of London Fashion Week. Get the look and...

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Stopping Traffic /

Brix Smith Start has been spotted stopping traffic on Rivington Street, and with Alexander Wang’s Marti Leather Backpack slung over her shoulder it’s not hard to see why! Marti is back for AW13, in...

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Denim Relaunch /

Join us from Monday 4th – Sunday 10th November for the relaunch of our Denim Fitting Service. Brix Smith Start will be offering her denim expertise and our START Teams will be on hand to help you find...

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Grazia Gets Fitted /

To celebrate our Denim Relaunch, we invited Emma Spedding from Grazia Daily for a jeans fitting with our very own Denim Doctor, Brix Smith Start. Brix selected a pair of Citizens of Humanity boyfriend...

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Mad for Miss Mochila /

The latest additions to the START accessories edit are the fabulous Miss Mochila Bags. The brand was discovered by our founder Brix and our buyer Lizzie simultaneously, but on opposite sides of the...

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Mad for Miss Mochila

The latest additions to the START accessories edit are the fabulous Miss Mochila Bags. The brand was discovered by our founder Brix and our buyer Lizzie simultaneously, but on opposite sides of the...

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You’re Invited!

START has joined forces with innovative British designer Maria Grachvogel in celebration of the brand’s 20th anniversary, creating an exclusive capsule collection of unique pieces re-born from the...

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START Presents Le Ross! /

“ Start has always been special to me and Philip and Brix have always supported me. Being a neighbour and having once worked at START, like the name suggests, it seemed like the best place to start! ”...

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